Welcome to
the grateful 20's
We're excited that you're here!
Want to join our community?
We are united by a mission
to make the world a happier and healthier place.
We are an eclectic mix of VCs, entrepreneurs, scientists, artists, musicians, engineers, health & wellness professionals, and web 3.0 enthusiasts.
Membership to this community is represented by one of 7,777 Grateful Giraffe NFTs, digital avatars that symbolize a gratitude-centric lifestyle.
We co-create products, services, and experiences that elevate well-being, facilitate knowledge sharing, and foster human connection.
Hosting morning and evening activations that will require a Grateful Giraffe NFT to get access
Help launching Grateful Giraffe community members’ products in the cultural capital of the world
Curating conscious brands for a unique shopping experience, discounted for token holders
Testing and optimizing this model to replicate it globally and create more utility for Giraffe holders
6 Week, Cohort-Based
$1499 value, Free for Giraffe Holders
Learn theory and practice with world experts & other Grateful Giraffes
Community-owned brands will disrupt traditional, influencer-owned or purely venture-backed D2C brands.
Grateful Giraffe members are the beta testers, quality assurance network, marketers, customer service agents, content creators, brand ambassadors, researchers, co-producers, and co-owners of the Grateful Labs’ brand portfolio.
Founders & investors that own 50% of a brand portfolio with 50% owned by the community will have more equity value than a brand portfolio where founders & investors own 80-100% and the community owns 20%, or more commonly, 0%.
Community-owned brands incorporate all four defensibilities (network effects, brand loyalty, economies of scale, high substitution costs) creating a superior moat and higher margins.
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